Verve - The Future of Experience

Thursday, 28 April

10.00 to 11.00

The Future of Experience - Metaverse and Web3

Under one roof, Verve houses a multi-disciplinary team of creatives, storytellers, techies and thinkers – as well as the producers, makers and doers who make it happen.

We have 30 years of experience on the cutting edge- bringing our brands new, fresh-off-the-press ideas to our clients and their audiences.

Marketing Institute Ireland is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression.

Join Verve & MII on April 28th at 10am for our special trends webinar event, where we tell you how the experiential, content and event worlds are shaping up for 2022. In studio will be a panel of expert guests to bring us up-to-date on how the Metaverse and Web 3.0 phenomena are disrupting the market, and of course our in-house specialists from Verve to discuss the trends the industry is experiencing in 2022 and what is shaping consumer behaviours in the post-pandemic reset.

Don’t miss out- register above to tune in on April 28th.



Ronan Traynor, Founder, Verve

Opening Note

Liam McDonnell, Chief Executive Officer, dentsu Ireland

Panel 1: The Developing Digital & Virtual Landscape

Moderated by Barry Muldowney, Head of Events, Verve
Helen Beecher, Group Digital Development Director, Omnicom Media Group.
Adrian Weckler, Technology Editor of The Irish Independent & The Sunday Independent.
Memme Onwudiwe, EVP of Evisort & Co-Owner of the African Museum of the Metaverse

Quickfire Trends

Panel 2: The Future of Experiential

Moderated by Conor Wynne, Digital Account Manager, Verve
Rebecca Roche, Senior Sponsorship Director, Verve.
Sarah Byrne, Account Director, Verve.
Bethany O'Brien, Production Director, Verve.


Closing Note

Ronan Traynor, Founder, Verve

Ronan Traynor Ronan Traynor, Founder, Verve

Having founded Verve in 1991, Ronan is the strategic leader of the business and advises senior leaders in a number of different industries.

With over 40 years experience of producing live events, both large and small, comprising public, state, private, corporate, live communication and sponsorship activation experiences to name but a few.

Ronan is globally recognised as an industry leader in events and brand marketing, winning many international awards along the way. Passionate about sustainability, Ronan is a pro bono director with a number of charities.

Liam Mc Donnell CEO, dentsu Ireland

Liam Mc Donnell, CEO dentsu Ireland and company secretary of the Marketing Institute of Ireland.

Liam has worked in the industry for more than three decades. During that time he has worked for a number of leading agency groups including Saatchi & Saatchi, Omnicom as well as dentsu. He has directed, managed and planned campaigns for a wide range of leading Irish and international brands to deliver successful and often award winning campaigns. Liam was previously a board member and past President of the Institute of Advertising Practitioners and he is currently on the board of dentus UK & Ireland.

dentsu Ireland comprises a team of 217 people across its five operating companies, Carat, dentsu Creative Intelligence, DentsuX, iProspect and the Story Lab. Liam is married with three “almost” adult children and has held his current role since 2008.

Barry Muldowney Head Of Events, Verve

Barry is a Global Award winning figurehead in the Events Industry. He is an international judge and speaker and is recognised as one of the best event producers in Europe. He has a passion for the industry and prides himself on continuously innovating, researching new technologies and executing creative event concepts.

Barry has built and heads up a strong team of 22 event professionals who work across a portfolio of blue chip clients delivering flawless events surpassing clients service expectations. He provides hands on leadership and strategic direction to all events and has the ability to troubleshoot on his feet.

Barry has been a driving force in the development of Verve over the past 10 years working with long term partners to create flawless event solutions globally for his clients that has propelled Verve to become one of the leading agencies in Europe.

Adrian Weckler Technology Editor of the Irish Independent & Sunday Independent

Adrian Weckler is the Technology Editor of the Irish Independent and the Sunday Independent. The host of Ireland’s most listened-to technology podcast, The Big Tech Show, Adrian has risen to become the country’s most senior journalist in the sector, regularly appearing on national and international television and radio shows to interpret new trends.

Memme Onwudiwe EVP of Evisort & Co-Owner of the African Museum of the Metaverse

Memme is fascinated by AI, space law, the metaverse and innovation more generally on the African continent.

As a founding investor in blacksanta.eth Memme is co-Owner of the African Museum of the Metaverse which was built by his sister’s company He has spoken on many panels and more importantly Clubhouse and Twitter Spaces about the NFT economy and Metaverse realestate.

Memme helped to build Evisort, an AI company, from the Harvard Innovation Lab while in Law School, and currently serves as Executive Vice President of Legal and Business Intelligence. He also lectures a course on Entrepreneurship and Innovation at Harvard Law School (HLS) with their CEO. As a student at HLS Memme founded/chaired Harvard’s Legal Technology Symposium and currently serves on the Advisory board of Innovation Law Club Africa.

Helen Beecher Group Digital Development Director, Omnicom Media Group

Helen is a passionate marketer with a focus on digital media. She worked for key domestic and well known international brands in a media sales role in both the Irish and UK markets including the Irish Times group, Yahoo! and Microsoft delivering creative solutions for brands across display, mobile, gaming and programmatic platforms.

Helen joined OMD six years ago as Head of Digital and progressed into an Omnicom Media Group role as Digital Development Director, responsible for delivering innovative datal led solutions to our clients.

“Working within the media industry is continually challenging, in a good way. The Metaverse is an example of how the industry is continually evolving”.

Conor Wynne Digital Account Manager, Verve

Conor is a creative and forward thinking Digital Account Manager with a passion for innovation and creating unique experiences using technology. His background in Events and Concert Production helped Verve with the transition into the Virtual Event Space in 2021.

Conor has a strong focus on the latest technology trends and is always thinking outside the box for events and tech experiences.

Rebecca Roche Senior Sponsorship Director, Verve

Rebecca comes with over 10 years of experience across international music and sporting events.

Her role in Verve is an integral one within the sponsorship team. She has built a strong relationship with her clients by ensuring that the theme and spirit of each project are expressed consistently through all touchpoints, all contractual rights are activated and every brand has a unique memorable story.

Sarah Byrne Account Director, Verve

Sarah is an Account Director in Verve with over 8 years experience in Brand Activations and Events

Sarah has a strong focus on delivering flawless campaigns for her clients and has built long standing relationships within the industry. She prides herself on strong project management skills, delivering activations that are true to a brand’s values, generating awareness and builds lasting connections with the target audience.

Bethany O'Brien Production Director, Verve

Beth O’Brien is a Production Director based in the Verve GB office with over 8 years experience in events, sponsorship and brand activations. Beth started out in the film premiere industry, and has worked across brands such as Formula E, Barclays, Disney, Danone & LinkedIn.

Beth’s skill set lies in producing and delivering live, in real life projects and in more recent years virtual events too. Her passions lie in fan and consumer engagement and her curiosity for people and culture fuels her love of the events industry.